That Would Be a "Bed" Where We Come From

We loved Lufthansa's press release about its new Business Class seating, especially this part:

The new Lufthansa Business Class seat boasts a horizontal sleeping surface measuring 1.98 metres in length.

OK, cool.

But, how is this different from any other long haul seat in C? We're sure it's fine, but...what's the hook? Lie flat? That's old news, dude (unless you're one on of those ancient-config UA 777s).

We did, upon closer reading, discover one detail that will make co-blogger Crosscheck pretty happy:

Two neighbouring seats are angled towards one another along a central axis. This solution enabled Lufthansa to fulfil [sic] one of the main wishes expressed by customers – to sit or lie facing the direction of travel.

Have to say...the seats look nice.